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ABM & Outbound

Put your outreach
into overdrive

Signal-based ABM and cold outbound that books meetings with your exact ICP. Custom lists, multi-touch sequences, and proven playbooks -- so you can stop guessing and start closing.

$47M
Generated in cold outbound
2,400
Meetings booked through SDRs
38%
Avg. reduction in cost per opp

"Most agencies force you down their predefined workflow. PipelineRoad understood what I needed and adapted their process to match. That was huge."

Arthur
Arthur Argyropoulos
Founder, CabFare
CabFare
Find out why →
What we do

Turn high-value targets into closed deals

Our ABM team uses data insights, AI-assisted research, and custom lists to target the accounts that actually matter. All backed by playbooks that have generated $47M in pipeline.

Rapid demand gen

Proven playbooks that deliver tangible pipeline within weeks, not quarters. We plug into your CRM and start booking meetings from day one.

Custom list building

Tailored lists built around your exact ICP signals -- firmographics, technographics, intent data, and hiring patterns. No spray-and-pray.

Full outreach execution

Multi-touch email sequences, LinkedIn touches, and SDR follow-up. We write the copy, manage the cadence, and optimize reply rates.

How it works

From ICP to booked meeting in four moves

No black boxes, no 6-month ramp periods. We bring a repeatable process that starts delivering in weeks.

Week 1-2
ICP deep dive
We audit your CRM, interview your sales team, and map exactly who your best buyers are. Firmographics, technographics, buying triggers -- the whole picture.
Week 2-3
List & sequence build
Custom contact lists built from intent signals and enriched data. Multi-touch sequences written in your brand voice, stress-tested for deliverability.
Week 3-4
Launch & calibrate
Campaigns go live. We monitor reply rates, bounce rates, and positive response rates daily. A/B testing subject lines and CTAs in real time.
Ongoing
Optimize & scale
Weekly reporting on pipeline attribution. We double down on what works, kill what doesn't, and expand to new segments as you grow.
Results

Numbers you can show your board

These aren't benchmarks. These are actuals from our client engagements.

$47M
Pipeline from cold outbound
2,400
Meetings generated
38%
Lower cost per opportunity
600+
MQLs in 6 months (Reworld)

"PipelineRoad, within a matter of months, has absorbed and created 70% of our top-of-funnel leads we have today. They are the core of our revenue operations." -- Mike Williams, VP Commercial Operations, Reworld

Read the full story →
What you get

Everything you need to fill your pipeline

One team. One retainer. Every channel covered. No stitching together five freelancers and hoping they talk to each other.

Strategic planning
ICP & persona research
Custom list building
Email sequences
Outbound outreach
Follow-up cadences
Targeted content
Campaign reporting
A/B testing
Continuous optimization

"We needed a partner who understood our target audience and could help us cut through the noise. PipelineRoad provided the expertise we needed to stand out and attract the right prospects."

Marc Perkins
Marc Perkins
CTO & Product, Caplight
Caplight
Find out why →
Metrics we impact

We optimize the numbers that matter

Pipeline created
Qualified meetings
MQL volume
Conversion rates

"The impact of PipelineRoad on our lead generation has been truly exceptional. Over $12 million in pipeline created and more than 600 highly qualified MQLs generated within a short span of time."

Gagan
Gagan Sood
CTO, Reworld
Reworld
Find out why →

Start with a Growth Audit.

45-minute diagnostic call. Written report with recommendations. No strings attached.
Book a Growth Audit

Start with a Growth Audit

45-minute diagnostic call. Written report with recommendations.
No strings. No pitch deck. Just clarity.
Join 60+ teams who started here