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They said it better than we ever could.

Every client here started exactly where you are. Here's what happened next.

Jon Rydberg
Founder, Align Advisory
Marnie Robbins
"They've become a trusted advisor to me, my business, and my clients."
Marnie Robbins
Founder, Vibe People Studio
Arthur Argyropoulos
"Most agencies force you down their predefined workflow. PipelineRoad understood what I needed and adapted."
Arthur Argyropoulos
Founder, CabFare
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Anthony Hsiao
"You work like us -- fast, smart, accountable. When things go wrong, we fix them."
Anthony Hsiao
CEO, Matterway
Soeren Munke
"You integrated just like a new department. You felt like part of the team, not an outside vendor."
Soeren Munke
Chief of Staff, Matterway
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Matt Fruge
CEO, CapOut
Marnie Robbins
Founder, Vibe People Studio
Gagan Sood
"Over $12 million in pipeline created and more than 600 highly qualified MQLs."
Gagan Sood
CTO, Reworld
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Mike Williams
"Their MarketingOps team has truly changed the way we manage our CRM data."
Mike Williams
VP Commercial Operations, Reworld
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Igor Roitburg
"PipelineRoad exceeded our expectations by meticulously adhering to our parent company's strict brand guidelines."
Igor Roitburg
Senior Managing Director
Philipp Draheim
"A lot of people saw our LinkedIn ads prior to our event and wanted to meet."
Philipp Draheim
BPO GTM Manager, Matterway
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Jasmine Bhatti
Founder, NaviNurses
Arthur Argyropoulos
Founder, CabFare
Tyana Daley
VP Marketing, ShyftOff
Anthony & Soeren
Matterway

Start with a Growth Audit.

45-minute diagnostic call. Written report with recommendations. No strings attached.
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Case Study — CabFare

From Zero to $20K MRR in Four Months

"It doesn't matter if you have the best mousetrap in the world — if people don't know about it, it's worthless."
— Arthur Argyropoulos, Founder
The Challenge

Arthur had the product ready — Stripe integration, tap-to-pay backend, everything a driver needed to ditch their bulky payment terminal. But CabFare had zero users, zero brand awareness, and no marketing engine. Previous attempts at running Facebook ads in-house had burned through $3K with fewer than 20 installs.

What We Did
  1. Meta Ads — Tested video vs static creative. Video with a clear "ditch your terminal" message outperformed static by 3.2x on cost-per-install
  2. Outbound Email — Personalized campaigns targeting individual drivers AND fleet owners separately
  3. Onboarding Redesign — Simplified the app's first-run flow so drivers could process their first payment in under 2 minutes
  4. WhatsApp + Email Nurture — 5-stage funnel re-engaging users who installed but hadn't completed onboarding
The Results
417 installs$20K MRR50 active+30%
MetricBeforeAfter
App Installs0417
Monthly Installs (July)0106 (+320% MoM)
Active Drivers050
MRR$0$20,000
Nurture Conversion Lift—+30%
"I'm not tied to one person who might leave in 18 months. I get a whole team with the skillset I need at the moment I need it."
— Arthur Argyropoulos
Case Study — Matterway

How a €1,600 Ad Spend Turned Into 9 Executive Meetings at India's Biggest BPO Summit

"A lot of people saw our LinkedIn ads and said 'oh yeah I remember seeing your LinkedIn ad. I wanted to meet you here.' It's the first time I've experienced something like this with marketing support, and wow, it's a different life."
— Philipp Draheim, BPO GTM Manager
The Challenge

Matterway — an intelligent assistant platform that cuts BPO handling times by 76% — was heading to the 13th BPO Innovation Summit in Mumbai. They'd attended events before but never ran a coordinated campaign around one. Previous events yielded a handful of business cards and no pipeline.

What We Did
  1. Pre-Event Awareness (3 weeks) — LinkedIn + Meta campaigns targeting BPO decision-makers in Mumbai, Bangalore, and surrounds. 1,097,050 impressions, 4,000+ clicks
  2. A/B Tested 47 Ad Combinations — Performance improved 75% from first to final iteration
  3. VIP Outreach — Exclusive dinner invitations to key accounts
  4. Conversion Ads (Final 2 weeks) — €1,600 spend → 200K+ impressions → 79 qualified leads
  5. "Squeeze the Lemon" Theme — Lemon stress balls, fresh lemonade, lemon-themed banners and video at the booth
The Results
1M+ impressions79 leads9 meetings€20 CPL
MetricBeforeAfter
Pre-Event RecognitionUnknownAttendees quoting LinkedIn ads back
Event ConversationsHandful of cards80% of all attendees
Qualified Leads—79
Meeting Requests09 executive meetings
Cost Per Lead—€20.25
"We spoke to 80% of the event attendees. It felt like we were the main attraction. We really blew it out of the water."
— Soeren Munke, Chief of Staff
"The squeezing the lemon theme really struck gold."
— Anthony Hsiao, CEO
Case Study — Reworld

$12 Million in Pipeline in 4 Months

"The impact of PipelineRoad on Reworld's lead generation success has been truly exceptional. We witnessed over $12 million in pipeline created and more than 600 highly qualified MQLs."
— Gagan Sood, CTO, Reworld
The Challenge

Reworld had market presence but not the marketing infrastructure. Their CRM was messy, lead scoring was nonexistent, and the sales team spent the majority of their time chasing unqualified leads. Marketing and sales operated in silos.

What We Did
  1. Audience Intelligence — Built precise ICP profiles across 4 distinct buyer segments
  2. CRM Overhaul — Cleaned and restructured data so marketing and sales could see the same pipeline
  3. Targeted Campaigns — Segment-specific campaigns tailored to each persona
  4. Market Expansion — Identified and penetrated new customer segments
The Results
$12M pipeline600+ MQLs+24% conversion+26% new segments
MetricBeforeAfterChange
Pipeline—$12M+—
MQLs~150/qtr600+ in 4mo~4x
Conversion Rate~8%~10%+24%
Market SegmentsCore onlyNew activated+26%
"Our data has never looked cleaner! It's so easy now, I wish we had done this a long time ago."
— Mike Williams, VP Commercial Operations

Start with a Growth Audit

45-minute diagnostic call. Written report with recommendations.
No strings. No pitch deck. Just clarity.
Join 60+ teams who started here