Squeezing success at the BPO Summit
‍Discover how PipelineRoad helped Matterway capture attention
at the 13th BPO Innovation Summit & Awards with a creative,
lemon-themed campaign that turned heads and delivered
measurable results.

Driving pre-event buzz
‍Through targeted LinkedIn ads, VIP invitations, and city-specific
campaigns, PipelineRoad generated over 1M impressions and 79
leads, ensuring Matterway’s presence stood out even
before the event began.

Event-day impact
‍From vibrant lemon-themed visuals to engaging giveaways,
PipelineRoad’s strategic planning ensured Matterway's booth
attracted 80% of attendees and secured 9 follow-up meetings.

Results to celebrate
‍With over 200k ad impressions in the final weeks and standout
event engagement, this partnership showcases the power of
innovative marketing to drive real outcomes.