Testimonials

Trusted by leaders
from various industries

See why 40+ companies rely on us to drive their product success.
Jon Rydberg
Founder of Align Advisory Group
Reliable
Without hesitation, I’d recommend PipelineRoad, and I already do. It’s been a great experience.
Watch video
Marnie Robbins
Founder of VibePeopleStudio
Trusted
PipelineRoad has become a trusted advisor to me, my business, and my clients.
Watch video
I get a whole team with the skillset I need at the moment I need it.
Arthur Argyropoulos
Founder of CabFare
Soeren Munke
Chief of Staff at Matterway
Igor Roitburg
Senior Managing Director
Their MarketingOps team has truly changed the way we manage our CRM.
Mike Williams
VP Commercial Operations
Strategic
Fast, smart, accountable. They're not just doing the work, they're in it with us.
Anthony Hsiao
Co-founder of Matterway
Jasmine Bhatti
Founder of NaviNurses
Accelerate
Watch video
Tyana Daley
VP of Marketing at ShyftOff
Event Design
I’m a marketing junkie and I’ve been looking at all the booths and was like ‘wow, this one is definitely one of my top'.
Watch video
A lot of people saw our LinkedIn ads prior to our event and wanted to meet.
Philipp Draheim
BPO GTM Manager
Gagan Sood
CTO of Reworld
Matt Fruge
Partner of SquareDash & CapOut
Partner
Perfect partner for companies approaching product-market fit who need to go faster.

Turn right onto PipelineRoad.

It’s time you get the marketing services you need to drive true growth for your business.
Speak with a CMO
ServicesDesign & videoAccount-based
marketing & outboundSEO & content
marketingPaid search & social
marketingRevOps & automationEvent marketingFractional leadershipGTM Workshop
Company
About usCustomer storiesContact Us
KnowledgeBlogsTemplatesGuidesGlossary
More
B2B digital marketing B2B lead gen servicesSaaS SEOB2B SaaS marketing B2B demand genSaaS demand gen services B2B email marketingB2B paid media PPC management GTM strategy consultingSaaS branding services
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© 1418156 B.C. Ltd.
Detail Testimonial Review
"We needed a partner who understood our target audience and could help us cut through the noise in the market. PipelineRoad provided the expertise and guidance we needed to stand out and attract the right investors.”
Download PDF File
Marc Perkins
CTO
Detail Testimonial Review
Jon, founder of Align Advisory Group, helps companies build repeatable sales frameworks and guides them through implementation with hands-on coaching. 

He brought in PipelineRoad to support his early-stage clients, especially those struggling to define their ICP, craft clear messaging, and kickstart an inbound engine.
Optimized Video Player
“PipelineRoad isn’t just offering one-size-fits-all pricing. They gave us phased options, did real due diligence, and had a summary of findings that showed they understood the business.

With a repeatable and flexible framework backed by insights from dozens of clients, companies can get crucial items off the ground easily and avoid making a huge bet on a full team of their own.

Without hesitation, I’d recommend PipelineRoad, and I already do. It’s been a great experience.”
Jon Rydberg
Founder of Align Advisory Group
Detail Testimonial Review
Marnie, strategic advisor and founder of VibePeopleStudio, came to PipelineRoad seeking clarity around her positioning and service structure. She had deep expertise but needed support in narrowing her focus and articulating what set her apart.
Optimized Video Player
“PipelineRoad’s go-to-market strategy is better than any other marketing or brand agency I’ve worked with. They approach it as business leaders, not just marketers—taking the time to understand the full business context and build a strategy that aligns with it. That’s where most agencies fall flat, but not PipelineRoad.

Their team took me through the full process: ‘This is your why, this is who you serve, and this is what makes you different.’ This led to a clear service packaging approach that I honestly don’t think I would have landed on without their help.

I’d use PipelineRoad again and again. They’ve become a trusted advisor to me, my business, and my clients.”
Marnie Robbins
Strategic Advisor and Founder of VibePeopleStudio
Detail Testimonial Review
“It was a people fit from the start. PipelineRoad came in committed, did the upfront work, and we knew we’d be working directly with the founders.

They didn’t just sell a service; they integrated like a new department. We have regular check-ins, smooth handoffs, and daily standups when needed. They feel like a true part of the team, not just an outside vendor.

Plus, the whole team goes the extra mile and shares the same mission as us; that’s what sets them apart.”
Download PDF File
Soeren Munke
Chief of Staff at Matterway
Detail Testimonial Review
Arthur, founder of CabFare and Parousya Technologies, re-engaged PipelineRoad to launch CabFare’s modern tap-to-pay experience. With Stripe, backend systems, and the product itself, the tech was in place, but the marketing engine was missing.
“It doesn’t matter if you have the best mousetrap in the world, if people don’t know about it, it’s worthless. That’s why I turned to PipelineRoad: to help build awareness and create messaging that resonated with multiple audiences.

Most agencies force you down their predefined workflow, where it’s optimized for them, not you. PipelineRoad didn’t do that. They understood what I needed and were willing to adapt their process to match.
‍
I also love that I’m not tied to one person who might leave in 18 months. I get a whole team with the skillset I need at the moment I need it.

They’re truly a rare partner that brings creativity, business acumen, and a deep understanding of both technology and the buyer.”
Arthur Argyropoulos
Founder of CabFare
Detail Testimonial Review
Anthony, co-founder of Matterway, came to PipelineRoad with a strong engineering team but no internal marketing function. They had built a powerful product but struggled to define its value and connect with the right audiences.
“We specifically wanted American-style B2B marketing. And being in Europe, the right level of clarity, messaging, and directness is rare. PipelineRoad brought the playbook we needed and helped us translate it to our context.

Early on, it was hard to define our ICP, our message, or even our value proposition. The PipelineRoad team was patient through that. Now, our relationship is strategic, consistent, and aligned.

It’s been great because they work like us—fast, smart, accountable. When things go wrong, we fix them. When we disagree, we talk. They’re not just doing the work, they’re really in it with us.

They’ve also visited us in person multiple times, which means a lot. It builds trust and shows this isn’t just a remote, hands-off relationship.

If you’re a technical European startup with little marketing and big growth goals, this is the team you want.”
Anthony Hsiao
Co-founder of Matterway
Detail Testimonial Review
Matt, CEO of SquareDash & CapOut, came to PipelineRoad after cycling through multiple marketers and facing major execution bottlenecks. Internal hires weren’t delivering across functions, and the team needed more than just ideas. They needed structure, speed, and breadth.
“After working with PipelineRoad on our initial marketing needs, they were able to instantly become a fractional product team as we pivoted to a new business. That pivot would’ve failed without them.

I didn’t even know they had product dev in their scope. But when I needed help fast, they delivered. No job postings, no interviews, just action. That was a game-changer.

I’ve worked with other fractional teams. The difference with PipelineRoad is that I never feel like one of many clients. They’re in Slack. They respond fast. Everyone knows what’s going on. It feels like their in-house. It’s just what we need.

They’re the perfect partner for companies approaching product-market fit who need to go faster, but aren’t ready to hire a team.”
Matt Fruge
Partner of SquareDash & CapOut
Detail Testimonial Review
"Our data has never looked cleaner! Their MarketingOps team has truly changed the way we manage our CRM data–for the better. It’s so easy now, I wish we had done this a long time ago.”
Mike Williams
VP Commercial Operations
Detail Testimonial Review
Jasmine, founder of NaviNurses, came to PipelineRoad with a mission-driven team that was trying to serve everyone, without a clear go-to-market strategy.
Optimized Video Player
“We’re nurses, we don’t want to turn people away. But we were relying on word of mouth and had no clarity on who we should be serving.

PipelineRoad helped us define our ideal client, not just by demographics, but by mindset and behavior, building a strong foundation for scalable growth.

The final workbook we got from them has been invaluable. Every time we onboard someone new, I just send it to them. It clearly explains who we serve, how we talk to them, and why. That alone saved me hours.This strategy isn’t one and done. As we grow and evolve, we’ll come back and do this again. I know it’ll be just as valuable next time."
Jasmine Bhatti
Founder of NaviNurses
Detail Testimonial Review
"PipelineRoad exceeded our expectations by meticulously adhering to our parent company's strict brand guidelines while delivering exceptional work on time. They always challenged us to explore new avenues in design, trying to use it to boost our conversion rates. The team's dedication and expertise in balancing creativity with compliance have made them an invaluable partner in our marketing efforts."
Igor Roitburg
Senior Managing Director
Detail Testimonial Review
"The impact of PipelineRoad on Reworld's lead generation success has been truly exceptional. We witnessed remarkable results, with over $12 million in pipeline created and more than 600 highly qualified MQLs generated within a short span of time. Their strategic insights and actionable data have been instrumental in driving our revenue growth.”
Download PDF File
Gagan Sood
CTO
Detail Testimonial Review
"A lot of people saw our LinkedIn ads prior to our event, and said ‘oh yeah I remember seeing your LinkedIn ad. I wanted to meet you here’. It's the first time I’ve experienced something like this with marketing support, and wow, it’s a different life.”
Download PDF File
Philipp Draheim
BPO GTM Manager
Detail Testimonial Review
Optimized Video Player
Tyana Daley
VP of Marketing at ShyftOff