Ultimate Guide to SaaS Content Repurposing

Table of contents:

Want your SaaS content to work harder without creating more from scratch? Repurposing is the answer. By transforming existing content into new formats, SaaS companies can save time, expand reach, and boost ROI. Here’s the breakdown:

What is it? Repurposing takes content like blogs, webinars, or case studies and reshapes them into videos, infographics, or social posts.
Why it matters: It maximizes resources, supports SEO, and connects with diverse audiences across platforms.
How to start: Audit your content library, map assets to buyer journeys, and set clear goals.
Methods: Turn blogs into LinkedIn carousels or videos, break guides into infographics, and slice webinars into short clips.
Distribution: Focus on LinkedIn, email, and niche communities while tracking metrics like engagement and conversions.

Key takeaway: Repurposing isn’t recycling - it’s about reworking content to fit new platforms and audience needs. Done right, it can boost engagement by up to 300%. Ready to make your content go further? Let’s dive in.

Content Repurposing: Turn 1 Conversation Into a Full Content Calendar

Planning Your Content Repurposing Strategy

Creating a winning content repurposing strategy takes more than just reusing content randomly. Without a clear plan, SaaS companies risk wasting time on low-impact assets or missing the chance to connect with their audience. The trick is to develop a structured approach that focuses on your best-performing content, aligns with what your buyers need, and sets measurable goals.

Auditing Your Existing Content

Before diving into repurposing, it’s essential to know what you already have. A comprehensive content audit helps you identify which assets are worth reworking and which aren’t worth the effort.

Use tools like Google Analytics, social media insights, and heatmaps to pinpoint high-performing content. For example, Google Analytics can reveal which blog posts drive significant organic traffic, while your marketing automation platform can highlight content that generates leads. Social media analytics will show which posts spark engagement, and heatmaps can provide insights into how users interact with specific pages.

Focus on assets that consistently deliver results: blog posts with steady traffic, case studies frequently used by sales teams, or webinars with strong attendance and engagement. Content that continues to perform well long after its creation - like evergreen guides, tutorials, or best practices - is especially valuable. These pieces remain relevant over time, unlike time-sensitive updates or announcements.

Also, keep an eye on content with strong search engine rankings. Even if they don’t drive massive traffic, these pieces can be expanded into more comprehensive content clusters. Similarly, assets that regularly appear in email newsletters or sales presentations are worth amplifying.

To stay organized, track metrics like traffic, conversions, social engagement, and search rankings in a spreadsheet. This helps you focus on proven performers and avoid wasting time on content with little impact.

Mapping Content to SaaS Buyer Journeys

SaaS buyers go through different stages before making a purchase, and your repurposed content should cater to their needs at each step. During the awareness stage, prospects need educational content that highlights their challenges. In the consideration stage, they want to compare solutions, and in the decision stage, they’re looking for proof that your product works.

A single piece of content can address multiple stages. For instance, a detailed blog post on marketing automation can be repurposed as an infographic for awareness, a webinar series for consideration, and a comparison checklist for decision-making.

Awareness-stage content: Use formats that attract new audiences and build trust. For example, break down detailed guides into social media snippets, infographics, or short videos for platforms like LinkedIn or Twitter.
Consideration-stage content: Help buyers evaluate options. Webinars, case study summaries, downloadable checklists, and email courses work well here.
Decision-stage content: Address specific concerns and objections. Use product comparison sheets, ROI calculators, customer success stories, and implementation guides to help close deals. These can be especially helpful for sales teams during demos or follow-ups.

Don’t forget to tailor your content to different buyer personas. Developers may care about technical specs and integrations, marketing managers might focus on workflow improvements, and CFOs will want to see pricing and ROI details. The same core content can be adjusted to meet these varied needs.

Setting Clear Goals and KPIs

Without clear goals, content repurposing can feel like busy work instead of a strategic effort. Setting measurable KPIs ensures you can track which repurposed assets are delivering results.

Start with broad business objectives, such as increasing organic traffic by 20%, generating 50 new leads each month, or boosting social media engagement by 30%. These goals should tie directly to revenue and growth targets.

Break these goals into specific metrics for each content format. For example:

Blog posts: Track metrics like time on page, bounce rates, and internal link clicks.
Social media content: Measure engagement rates, click-throughs, and follower growth.
Videos: Focus on watch time, completion rates, and lead form submissions.

Also, monitor performance across the buyer journey stages:

Awareness content: Check for increases in brand recognition, website traffic, and content consumption.
Consideration content: Look for email sign-ups, webinar registrations, and content downloads.
Decision-stage content: Measure demo requests, sales conversations, and closed deals.

"We're driven by metrics and results. After aligning on goals and KPIs, we track performance across campaigns and A/B tests, providing transparent reporting through an accessible dashboard." - PipelineRoad

Use your marketing automation platform to track how repurposed content moves leads through the funnel. Add UTM parameters to social media posts and email campaigns to see which formats drive the most qualified traffic. Conversion tracking can show which assets directly contribute to revenue.

Review performance data monthly to spot trends and opportunities. Content that exceeds benchmarks might deserve further repurposing, while consistently underperforming pieces can be removed from your strategy.

Keep in mind that different formats have varying timelines for success. Social media posts often show quick results, while SEO-driven content might take months to gain traction. Similarly, email courses can nurture leads over weeks, and case studies might influence decisions during longer sales cycles. Set realistic expectations for each format.

With 94% of marketers already using repurposing strategies, having clear goals and tracking systems can make the difference between a focused program and a scattered one.

Once your goals are in place and performance is being tracked, it’s time to dive into proven methods for repurposing content effectively.

Proven SaaS Content Repurposing Methods

Once you’ve mapped out a solid strategy, it’s time to put it into action. By choosing the right approach for each content type, you can amplify your reach and make the most of your efforts.

Repurposing Blog Posts

Blog posts are goldmines for repurposing. They’re already optimized for search engines and packed with structured information, making them easy to adapt into different formats.

LinkedIn Articles: Transform blog posts into LinkedIn articles tailored for SaaS professionals. Don’t just copy and paste - rewrite with a conversational tone, and add platform-specific features like polls or questions to spark engagement.
Email Newsletters: Break down lengthy posts into a series of focused emails. Highlight one key concept per email and include actionable tips to keep your audience hooked.
X (Twitter) Threads: Share bite-sized insights by turning your blog’s main points into a numbered thread. Use stats, quotes, or examples to add depth and encourage readers to check out the full post.
Video Scripts: Turn blogs into video scripts for visual storytelling. Use the blog as a framework, adapting it for spoken delivery, and enhance with visuals like screen recordings or animations. One blog post can yield multiple short videos, each emphasizing a unique takeaway.

To get the most out of this process, track your analytics to find the platforms where your audience is most active and focus your efforts there.

Breaking Down Long-Form Content

Long-form content like whitepapers, eBooks, and guides can be a treasure trove for repurposing. These in-depth resources can fuel your content calendar for months if used strategically.

Blog Series: Break down a comprehensive guide into chapters or sections, expanding each into a standalone blog post. This not only simplifies complex topics but also creates a cluster of related content that can boost SEO.
Infographics: Highlight key data, step-by-step processes, or comparisons from your long-form material and turn them into visually engaging infographics. These are perfect for platforms where visual content thrives.
Lead Magnets: Extract actionable tools like checklists, worksheets, or templates. For instance, a whitepaper on SaaS security could inspire a security audit checklist or a compliance worksheet - practical assets that attract leads.
Social Media Snippets: Pull out compelling quotes, stats, or insights to create standalone social media posts. These snippets can drive followers back to the original content for more in-depth information.

Breaking down comprehensive assets into smaller, platform-friendly pieces might take effort, but it significantly boosts engagement and extends the life of your content.

Repurposing Webinars and Videos

Webinars and videos are rich media formats that can be reshaped into dynamic, engaging content. A single webinar can provide weeks of material for multiple channels.

Short Clips: Edit webinars into 30- to 60-second clips, each focusing on a specific tip or insight. These work great on platforms where attention spans are short.
Quote Graphics: Extract memorable quotes or impactful statements from your webinar and design them as shareable visuals for social media.
Blog Recaps: Turn webinar highlights into a blog post. Summarize key points, embed video clips, and include slides to create SEO-friendly content that keeps delivering value.
Video-to-Text: Convert video content into text-based formats like blog posts, email campaigns, or even social media captions. This not only improves accessibility but also broadens your audience reach.

To make repurposing easier, plan ahead. During the webinar, note timestamps for standout moments. This will streamline editing and ensure you capture the most valuable insights.

Repurposing isn’t just about recycling old content - it’s about adapting it thoughtfully to meet the needs of new audiences and fit the unique style of each platform. Done right, it can dramatically extend your content’s reach and impact.

Distributing Your Repurposed Content

Once you’ve nailed down a solid plan for repurposing content, the next step is figuring out how to get it in front of the right people. Smart distribution is what transforms repurposed content into tools that drive engagement. For SaaS marketers, choosing the right platforms can be the difference between content that converts and content that fades into the background.

Optimizing for Key Distribution Channels

Different platforms have different rules of engagement. What works on LinkedIn might flop in email or niche communities. The trick is to adapt your repurposed content to suit each platform while keeping your core message consistent.

LinkedIn is a go-to for B2B SaaS marketers, with 96% of them using it for organic content distribution. The platform thrives on engaging formats like carousels, short videos, and infographics. For example, you can turn a blog post into a LinkedIn carousel by breaking down complex ideas into simple, visually appealing slides with bold headlines. Or take snippets from webinars and create bite-sized videos - keep them under 90 seconds to grab attention quickly.

Email campaigns offer a more personal touch, letting you build relationships over time. With an average ROI of $36 for every $1 spent, email marketing is a great way to distribute repurposed content. Break longer blog posts into a series of concise emails, each focusing on a single takeaway with actionable tips. Use personalized subject lines and clear calls to action to guide readers through their journey.

Paid advertising is all about grabbing attention fast. Whether it’s Google Ads or LinkedIn Ads, focus on the most compelling data or insights from your original content. A strong statistic or takeaway can serve as the headline for an ad campaign. Visuals matter, too - infographics and short videos tend to outperform plain text ads.

Niche communities like Slack groups, Reddit forums, or industry-specific platforms require a more subtle approach. These spaces value authenticity and helpfulness over promotional noise. Share useful insights or frameworks from your content without pushing your brand too hard. Always respect the rules and tone of each community.

Content Format	Key Channels	Key Optimization Tips
Blog post snippets	LinkedIn, email	Use strong headlines and clear CTAs
Video clips	LinkedIn, YouTube, ads	Keep under 90 seconds for better engagement
Infographics	LinkedIn, Pinterest, ads	Ensure mobile-friendly design and clarity
Checklists/worksheets	Email, gated content	Position as exclusive subscriber resources

Sales Enablement and Internal Advocacy

Your content’s reach doesn’t have to stop at external platforms. Your sales team and employees can play a huge role in amplifying your message. Surprisingly, many SaaS companies don’t fully tap into these internal distribution channels.

Equip your sales team with sales enablement kits that include tools like one-pagers, case study summaries, explainer videos, and slide decks - all repurposed from existing content. For instance, transform a whitepaper into a one-page chart or a short video that’s perfect for discovery calls. Make these resources easy to find by setting up a centralized library, and keep them updated regularly. Offer training sessions so your team knows how to use these materials effectively and gather feedback to understand what works best in real conversations.

Employee advocacy is another powerful way to extend your reach. Encourage employees to share repurposed content on their personal LinkedIn profiles. Provide them with pre-written posts, branded visuals, and clear sharing guidelines. Content shared by individuals often feels more genuine than corporate posts. Use internal tools like newsletters or Slack to recognize employees who actively share content and highlight the results of their efforts. Tailor content versions so that employees across roles - whether they’re engineers or executives - can share it in a way that resonates with their networks.

Using Paid Promotions

Organic reach can only take you so far. Paid promotions can boost your visibility by 2–5x, especially when targeting specific SaaS buyer personas.

Before diving into paid campaigns, define your goals. Are you looking to generate leads, build brand awareness, or drive traffic to a landing page? For instance, a webinar summary could work well for lead generation when paired with a “Download the Full Recording” call-to-action. Meanwhile, standalone tips from that same webinar might be better suited for an awareness campaign.

Choosing the right platform is just as important. LinkedIn Ads are excellent for reaching decision-makers and technical buyers, particularly when promoting thought leadership or case studies. On the other hand, Google Ads are ideal for capturing search-driven interest. For example, if you’ve repurposed a blog post about “SaaS integration challenges” into multiple formats, Google Ads can target people actively searching for solutions, while LinkedIn Ads can focus on specific job titles in your target audience.

Keep experimenting with your paid campaigns. Use high-performing organic content as a starting point. If a particular stat or insight resonated with your audience organically, make it the centerpiece of your paid ad. Test different headlines, visuals, and calls to action to find what resonates most with your paid audience, which might differ from your organic followers.

Strategically distributing repurposed content across multiple channels can increase its reach by up to 300%. Keep an eye on metrics like social engagement, email open rates, click-through rates, and paid campaign performance. Use these insights to fine-tune your strategy and focus on the channels and formats that deliver the best results for your audience and business goals.

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Best Practices and Performance Tracking

Repurposing content effectively isn’t just about churning out more assets - it’s about ensuring each piece works seamlessly on its intended platform and delivers measurable outcomes. The key lies in following proven practices and keeping a close eye on performance metrics. Let’s break it down.

Adapting Content to Each Platform

Every platform has its own personality and user expectations, so your content needs to fit in. A 2,000-word blog post might shine on your website but could flop as a LinkedIn post or TikTok video. Tailoring content to each platform’s unique style is crucial.

Start with format. Platforms like Pinterest thrive on visuals, so consider turning key stats into engaging infographics. For YouTube, a webinar could be trimmed into a 15-minute video, while short clips work better for Instagram or TikTok.

Tone and length also matter. LinkedIn audiences lean toward professional yet conversational insights, whereas Twitter is all about quick, snappy takes. Email subscribers often prefer more in-depth content they can save for later.

Be visually consistent. While adapting layouts for each platform’s dimensions (e.g., square for Instagram, horizontal for LinkedIn carousels), stick to your brand’s colors, fonts, and overall style. Branded templates can save time and ensure a cohesive look.

To stay on track, create a checklist for each platform. Include details like post length, hashtag strategies, visual specifications, and optimal posting times. This ensures your repurposed content feels natural to the platform while staying true to your brand.

Measuring Performance and Results

Once your content is live, tracking its performance is non-negotiable. Instead of drowning in data, focus on metrics that align with your goals. Start by defining your KPIs during the planning stage, then monitor results to refine your strategy.

Engagement metrics - likes, shares, comments, and overall interaction rates - can reveal how well your content resonates. For instance, an infographic with 50 shares from your target audience might outperform a video with 500 views.

Traffic and conversion metrics show the direct impact on your business. Tools like Google Analytics can pinpoint which platforms are driving qualified traffic to your site. Keep an eye on click-through rates, lead generation, and conversions to assess how repurposed content supports your sales funnel.

Platform-specific analytics offer deeper insights. For example, email open and click-through rates can help you fine-tune subject lines and content formats to better engage subscribers.

To keep everything organized, build a transparent reporting dashboard. This allows your team to see which strategies are delivering results and where adjustments are needed. Regular performance reviews can highlight top-performing content, reveal areas for improvement, and guide future decisions.

Experimentation also plays a big role. A/B testing different headlines, visuals, or calls-to-action can help you identify what resonates most with your audience.

Common Mistakes to Avoid

Even with the best intentions, repurposing can go sideways if you’re not careful. Here are some common traps to steer clear of:

Copy-pasting without changes. Simply reposting the same blog excerpt across platforms isn’t repurposing - it’s duplicating. Each version should offer something unique, like added context or a fresh angle.
Ignoring platform-specific norms. A polished, professional tone might work for LinkedIn but feel out of place on TikTok. Similarly, hashtag strategies should align with each platform’s trends and communities.
Inconsistent branding. While adapting content, don’t lose sight of your brand identity. Consistent visuals, messaging, and tone build recognition and trust.
Skipping performance analysis. Without tracking data, you could waste time on low-performing tactics while missing out on more effective opportunities.
Recycling without adding value. Evergreen content is great, but it needs updates. Add fresh insights, data, or perspectives to keep things relevant.
Failing to plan ahead. Think about repurposing during content creation. For example, record high-quality audio during webinars for podcast use, or structure blog posts with sections that can stand alone as social updates.

The secret to successful repurposing is combining creativity with a systematic approach. By planning ahead, maintaining brand consistency, and analyzing performance data, you’ll maximize the impact of your content across all platforms.

PipelineRoad's Approach to SaaS Content Repurposing

PipelineRoad

Many SaaS companies wrestle with disjointed strategies, but PipelineRoad takes a different route. They weave content repurposing into a cohesive marketing framework designed specifically for AI and SaaS businesses. The goal? Not to churn out more content, but to make every single piece work harder across the entire go-to-market strategy. By refining the repurposing methods discussed earlier, they ensure every asset aligns with a unified marketing vision.

Comprehensive Marketing Services for SaaS Companies

PipelineRoad doesn’t treat content repurposing as a standalone task. Instead, it’s part of a broader offering that includes fractional leadership, account-based marketing (ABM), SEO, paid search and social, RevOps, automation, and even design and video production.

The fractional leadership service is especially helpful for SaaS companies that need top-tier strategic direction without the expense of hiring a full-time executive. For example, a single blog post can be repurposed into a video, which then fuels ABM campaigns, email sequences, and SEO strategies - all under one cohesive plan.

Their design and video production teams excel at turning dense, text-heavy content into visually appealing, multi-format assets. Think long-form blog posts and whitepapers transformed into infographics that break down complex SaaS concepts. Or webinars and product demos reimagined as short, shareable video snippets tailored for platforms like LinkedIn, Twitter, and YouTube Shorts.

For SaaS companies targeting enterprise clients, PipelineRoad applies ABM principles to create customized content tailored to high-value accounts or industries. A single product guide can morph into various formats: industry-specific case studies, executive briefings for C-suite leaders, deep technical dives for engineering teams, or ROI calculators for financial stakeholders. This tailored approach ensures the content speaks directly to different buyer personas while fitting seamlessly into an overarching go-to-market strategy.

Go-To-Market Roadmap Process

PipelineRoad’s go-to-market (GTM) roadmap brings structure and strategy to content repurposing, ensuring it’s not just a random effort. The process begins with a discovery audit, which identifies top-performing content and evaluates current distribution channels.

Next comes strategic planning, where content formats are aligned with different stages of the SaaS buyer journey, and clear KPIs are set. The focus here is on evergreen content - assets that maintain their relevance over time, even when repurposed into new formats.

Implementation follows, where high-value content is transformed into formats like videos, infographics, social media posts, and downloadable resources. Performance metrics - such as engagement rates, conversion data, and ROI - are closely monitored, and transparent reporting ensures data-driven improvements.

"The impact of PipelineRoad on Reworld's lead generation success has been truly exceptional. We witnessed remarkable results, with over $12 million in pipeline created and more than 600 highly qualified MQLs generated within a short span of time. Their strategic insights and actionable data have been instrumental in driving our revenue growth."
– Gagan Sood, CTO, Reworld

By following this structured roadmap, PipelineRoad ensures that every piece of content delivers measurable results, supported by automation and performance tracking.

Driving Scalable Impact with Automation

PipelineRoad’s RevOps and automation services take content repurposing to the next level. Automation systems monitor content performance in real time, flagging high-performing pieces as prime candidates for repurposing. These systems also handle scheduling, ensuring repurposed content is consistently shared across platforms with minimal manual effort.

Their measurement framework tracks both output and outcomes. Output metrics include the number of repurposed assets, cross-channel reach, and overall production efficiency. More importantly, they measure business impact - tracking lead generation, conversion rates at different funnel stages, sales cycle velocity, and overall content ROI.

This meticulous approach has delivered impressive results. For instance, PipelineRoad’s clients have seen a 540% increase in MQLs and generated over $88 million in pipeline across more than 40 clients. By integrating repurposed content into marketing automation platforms, they ensure that the right content reaches the right audience at the right stage of the buyer journey.

"Their MarketingOps team has truly changed the way we manage our CRM."
– Mike Williams, VP Commercial Operations

Key Takeaways and Next Steps

Repurposing content is a smart move for SaaS companies aiming to boost marketing ROI and connect with audiences across various platforms. The strategies outlined here offer a clear path to transforming existing content into impactful, multi-format materials that work harder for your business.

Main Points Summary

Here’s a quick recap of the key insights:

Repurposing content amplifies ROI and expands your reach. By converting existing materials into new formats - like turning blog posts into videos, infographics, or social media snippets - SaaS marketers can reinforce core messages and enhance SEO without creating content from scratch.

Strategic planning is crucial for effective repurposing. Start by auditing your content library to identify high-performing or evergreen pieces. Map these assets to the SaaS buyer journey, and set clear KPIs to track success. Planning ahead - such as considering repurposing during the content creation stage - makes workflows smoother and maximizes the impact of each piece.

The methods discussed in this guide show how flexible content repurposing can be. Whether you’re breaking down long-form articles into bite-sized social media posts, refreshing evergreen content to maintain SEO value, or bundling related posts into downloadable guides for lead generation, every approach serves a specific purpose while stretching your content investment.

Don’t overlook the importance of distribution and performance tracking. Key metrics to monitor include organic traffic, engagement rates (likes, shares, comments), lead generation, conversion rates, and SEO improvements (like keyword rankings and backlinks). Additionally, track platform-specific metrics - such as video views or social media reach - to determine which formats and channels yield the best results.

Action Steps for SaaS Marketers

Here’s how to put these strategies into action:

Audit your content library: Identify high-performing evergreen assets like blog posts with strong traffic, webinars with high engagement, or whitepapers that consistently generate leads. These are prime candidates for repurposing since they’ve already proven their value.
Map content to buyer journey stages: Match each asset to a stage in the SaaS buyer journey and choose repurposing formats that align with audience preferences and business goals. For instance, a detailed product guide could become industry-specific case studies for prospects in the consideration phase, while technical content might be broken into quick social media posts for awareness-building.
Use analytics to guide your approach: Rely on data - not guesswork - to prioritize the most effective channels and formats.
Set KPIs and track results: Define clear goals, like lead generation or SEO performance, and establish a system to monitor and optimize your efforts.

For SaaS companies looking to fast-track results, working with experts like PipelineRoad can take your repurposing strategy to the next level. Their Go-To-Market roadmap and comprehensive services - spanning SEO, content marketing, and RevOps - help align repurposing efforts with broader revenue goals. With proven success, including a 540% increase in MQLs and over $88 million in pipeline generated across 40+ companies, they can turn repurposing into a key driver of growth.

"PipelineRoad's go-to-market strategy is better than any other marketing or brand agency I've worked with. They approach it as business leaders, not just marketers - taking the time to understand the full business context and build a strategy that aligns with it. That's where most agencies fall flat, but not PipelineRoad." – Marnie Robbins, Strategic Advisor and Founder of VibePeopleStudio

FAQs

What are the best ways for SaaS companies to measure the success of their content repurposing efforts?

To gauge how well content repurposing is working, SaaS companies should focus on tracking key performance indicators (KPIs) that tie directly to their business objectives. Metrics like engagement rates, website traffic growth, lead generation, and conversions can reveal how effectively repurposed content is performing.

Using a structured framework, such as a Go-To-Market (GTM) roadmap, can further streamline the evaluation process. This involves reviewing your current strategies, spotting new opportunities in the market, and consistently monitoring results. By regularly analyzing data and making adjustments, you can ensure your content efforts stay aligned with your long-term goals and deliver meaningful outcomes.

What mistakes should SaaS marketers avoid when repurposing content for different platforms?

When reusing SaaS content across different platforms, there are a few pitfalls you’ll want to steer clear of to maintain its impact:

Overlooking platform-specific styles: Each platform has its unique vibe and audience preferences. For instance, LinkedIn might be ideal for detailed, professional articles, while Instagram thrives on concise, visually appealing posts. Matching your content to the platform is key.
Using too much jargon: Even though SaaS audiences are often tech-savvy, overloading your content with technical terms can turn readers away. Keep your language clear and approachable to engage a broader audience.
Neglecting to track performance: Repurposed content isn’t a “set it and forget it” strategy. Pay attention to metrics to see what clicks with your audience. Without data, you’re just guessing.

By customizing your content for each platform and analyzing what works, you’ll be in a better position to make your repurposed content as effective as possible.

How can repurposing content support different stages of the SaaS buyer journey?

Repurposing content is a smart way to meet your audience's specific needs at each step of the SaaS buyer journey. By tweaking your message to match their level of engagement, you can make a stronger connection.

Take the awareness stage, for instance. Here, turning blog posts into eye-catching infographics or bite-sized social media posts can grab attention. Moving to the consideration stage, you might rework case studies or webinars into downloadable guides or handy comparison charts to offer deeper insights. At the decision stage, customer testimonials can be crafted into short, impactful videos, or key data points can be highlighted in persuasive one-pagers.

This approach keeps your messaging relevant and ensures a smooth progression for potential customers through the journey, all while making the most of the content you’ve already created.