SaaStr Annual
The largest SaaS conference in the world. 15,000+ SaaS founders, executives, and investors converge in the Bay Area for three days of tactical sessions, networking, and deal-making.
Overview
SaaStr Annual is the gravitational center of the SaaS universe. Founded by Jason Lemkin, it’s grown from a scrappy founder meetup into the largest SaaS conference globally, drawing 15,000+ attendees to the Bay Area each September.
The conference spans three days and covers every aspect of building and scaling a SaaS company — from finding product-market fit to crossing $100M ARR. The speaker roster consistently includes CEOs of the fastest-growing SaaS companies, top VCs, and operational leaders who share actual playbooks (not motivational fluff).
Why SaaS Marketers Should Attend
SaaStr Annual isn’t a marketing conference per se, but it’s where the SaaS marketing playbook gets stress-tested against reality. You’ll hear from CMOs and VPs of Marketing at companies that are actually growing — not consultants theorizing about growth.
Key reasons to attend:
- Tactical sessions on demand gen, content, PLG, and go-to-market from practitioners at $10M-$500M ARR companies
- Investor networking — if you’re also fundraising, SaaStr is one of the densest VC concentrations outside of Sand Hill Road
- Peer networking — meet other SaaS marketing leaders dealing with the same challenges
- Vendor ecosystem — evaluate marketing tools, agencies, and platforms in the expo hall
Key Tracks and Sessions
SaaStr typically organizes content around:
- Scaling Revenue — ARR milestones, pricing strategy, expansion revenue
- Go-to-Market — demand gen, product-led growth, sales-marketing alignment
- Leadership — hiring, culture, managing through hypergrowth
- Funding & Finance — raising capital, unit economics, board management
Networking Tips
The sessions are recorded and published online later. The networking is the irreplaceable part.
- Book meetings in advance. Use the SaaStr app to schedule 15-minute meetings with attendees. The queue fills up fast.
- Hit the side events. Some of the best connections happen at unofficial dinners, happy hours, and after-parties organized by VCs, agencies, and SaaS communities.
- Don’t try to see everything. Pick 3-4 sessions per day max and spend the rest networking. The hallway track is the best track.
Why SaaS Marketers Attend
Conferences like SaaStr Annual are where the SaaS marketing playbook gets rewritten. You hear what's actually working from practitioners (not just speakers selling courses), build relationships that turn into partnerships, and get a concentrated dose of competitive intelligence you can't get from blog posts.
If you're serious about growing a B2B SaaS company, showing up matters. The hallway conversations alone are worth the ticket price.
Frequently Asked Questions
How much do SaaStr Annual tickets cost?
SaaStr Annual tickets typically range from free (early bird community passes) to $2,000+ for VIP/executive passes. Early registration offers the best pricing. Group discounts are available for teams of 5+.
Is SaaStr Annual worth attending?
For SaaS founders and revenue leaders, yes. The hallway conversations and networking are often more valuable than the sessions. It's the one event where you can meet investors, potential partners, and peer founders at scale.
When should I book for SaaStr Annual 2026?
Book hotels and flights 3-4 months in advance. San Mateo hotels sell out during the event. Consider staying in San Francisco or Burlingame if San Mateo is full.
Going to SaaStr Annual? Let's connect.
We'll be at the major SaaS marketing events in 2026. Book a 15-minute chat to talk about your marketing.
