Product-Led Summit
The virtual conference dedicated to product-led growth. Covers PLG strategy, free-to-paid conversion, onboarding optimization, and building self-serve revenue engines.
Overview
Product-Led Summit is the go-to virtual conference for SaaS companies building product-led growth engines. The event brings together PLG practitioners from companies like Slack, Calendly, Notion, and Datadog to share strategies for driving revenue through the product itself.
Sessions cover the full PLG spectrum: free-to-paid conversion, onboarding optimization, product-qualified leads, in-app messaging, feature adoption, and the intersection of product and marketing.
Why SaaS Marketers Should Attend
Even if your company is primarily sales-led, PLG principles are reshaping SaaS marketing. Understanding how to leverage the product as a marketing channel is increasingly essential.
- Free-to-paid conversion strategies from companies with world-class PLG motions
- Product-qualified leads — how to identify and route users who show buying intent through product usage
- Onboarding optimization that directly impacts activation and retention metrics
- Hybrid GTM models combining PLG and sales-led approaches
Who Should Go
Product marketers, growth marketers, SaaS founders exploring PLG, and anyone responsible for trial-to-paid conversion or self-serve revenue.
Networking Tips
- The virtual format makes it easy to attend without travel. Block the full day and treat it like an in-person event.
- Engage actively in the chat and Q&A. Virtual events reward participation.
- Follow up with speakers on LinkedIn after their sessions. Reference specific things they said.
Why SaaS Marketers Attend
Conferences like Product-Led Summit are where the SaaS marketing playbook gets rewritten. You hear what's actually working from practitioners (not just speakers selling courses), build relationships that turn into partnerships, and get a concentrated dose of competitive intelligence you can't get from blog posts.
If you're serious about growing a B2B SaaS company, showing up matters. The hallway conversations alone are worth the ticket price.
Frequently Asked Questions
What is the Product-Led Summit?
Product-Led Summit is a virtual conference focused on product-led growth strategies — free trials, freemium models, self-serve onboarding, product-qualified leads, and building revenue engines where the product drives acquisition and expansion.
Is PLG relevant for all SaaS companies?
PLG principles are relevant even for sales-led companies. Understanding self-serve onboarding, product adoption metrics, and product-qualified leads helps any SaaS marketer, even if your primary GTM is sales-driven.
How much does the Product-Led Summit cost?
Basic access is often free or low-cost ($50-$100). Premium passes with recordings, workshops, and networking access typically cost $200-$500.
Going to Product-Led Summit? Let's connect.
We'll be at the major SaaS marketing events in 2026. Book a 15-minute chat to talk about your marketing.
