HYPERGROWTH by Drift/Salesloft
A high-energy conference focused on conversational marketing, sales engagement, and revenue acceleration, hosted by Salesloft (formerly Drift) for modern B2B sales and marketing teams.
What Is HYPERGROWTH?
HYPERGROWTH is a conference originally created by Drift (now part of Salesloft) focused on the intersection of marketing and sales in the modern B2B buying experience. The event has evolved from a conversational marketing showcase into a broader revenue acceleration conference, covering sales engagement, buyer experience, and AI-powered selling alongside marketing strategy.
The energy at HYPERGROWTH is distinctive — it feels more like a rally than a traditional conference. High-production keynotes, fast-paced talks, and interactive experiences create an atmosphere that gets teams fired up about executing their revenue strategy. Past speakers include B2B thought leaders, enterprise sales executives, and founders who have built companies to $100M+ ARR.
The attendee base is a mix of marketing and sales leaders at B2B companies, with a heavy concentration of Salesloft and Drift users. The integration of marketing and sales perspectives makes it unique — most conferences focus on one or the other.
Why SaaS Marketers Should Attend
HYPERGROWTH bridges the gap between marketing and sales in a way most conferences do not attempt. Sessions cover how marketing should support the modern buying experience — chatbots, personalized buyer journeys, conversational landing pages, and real-time engagement. If your marketing strategy includes any form of real-time buyer interaction, the content is directly applicable.
The sales perspective is also valuable for marketers. Understanding how your sales team thinks about engagement, response time, and buyer signals helps you build marketing programs that sales actually wants to use.
Key Details for 2026
HYPERGROWTH 2026 is expected in September in Boston. Registration opens mid-year. The event is typically one day with optional pre-event workshops. Boston in September is beautiful — 65-75F. Venues are typically in downtown Boston or the Seaport district, both accessible by public transit.
Tips for Getting the Most Out of HYPERGROWTH
Bring both your marketing and sales team leaders — the shared experience creates alignment that separate conferences cannot. Attend the product sessions to understand Salesloft’s roadmap if you are a customer or prospect. Visit the partner booths for complementary tools. The evening networking event is well-produced — attend for relationship building. Follow up with new connections within 48 hours while the energy from the event is still fresh.
Why SaaS Marketers Attend
Conferences like HYPERGROWTH by Drift/Salesloft are where the SaaS marketing playbook gets rewritten. You hear what's actually working from practitioners (not just speakers selling courses), build relationships that turn into partnerships, and get a concentrated dose of competitive intelligence you can't get from blog posts.
If you're serious about growing a B2B SaaS company, showing up matters. The hallway conversations alone are worth the ticket price.
Frequently Asked Questions
Is HYPERGROWTH worth attending?
If you are in B2B sales or marketing and use conversational selling, chatbots, or buyer engagement tools, HYPERGROWTH delivers strong content. The event combines Drift's conversational marketing heritage with Salesloft's sales engagement expertise. Sessions are high-energy with actionable takeaways, and the networking connects you with revenue leaders at high-growth SaaS companies.
How much does HYPERGROWTH cost?
Tickets typically range from $299-799. Salesloft and Drift customers often receive discounted or complimentary passes. Early bird pricing is available. The single-day format keeps costs manageable.
Going to HYPERGROWTH by Drift/Salesloft? Let's connect.
We'll be at the major SaaS marketing events in 2026. Book a 15-minute chat to talk about your marketing.
