Growth Marketing Summit
Europe's leading growth marketing conference in Frankfurt. Focused on data-driven growth, experimentation, and conversion optimization for B2B and B2C companies.
Overview
Growth Marketing Summit (GMS) is Europe’s premier event for data-driven growth marketing. Held in Frankfurt, it brings together 1,500+ marketers obsessed with experimentation, conversion optimization, and systematic growth.
The conference attracts a global speaker lineup — past speakers include leaders from Booking.com, Spotify, and other companies known for rigorous experimentation cultures. The content is highly tactical and data-focused.
Why SaaS Marketers Should Attend
SaaS growth requires systematic experimentation — testing pricing pages, onboarding flows, signup forms, and feature adoption. GMS teaches the methodology behind effective experimentation.
- CRO frameworks applicable to SaaS landing pages, trial flows, and upgrade paths
- Experimentation culture — how to build a testing program that compounds
- Behavioral psychology insights that improve conversion across every touchpoint
- European growth marketing perspectives that complement US-centric content
Who Should Go
Growth marketers, CRO specialists, product marketers, and anyone responsible for conversion optimization and experimentation programs.
Networking Tips
- Frankfurt is a financial hub with excellent infrastructure. Combine the conference with meetings if you have European clients or prospects.
- The single-track format means everyone sees the same talks — great conversation starters.
- European marketers tend to be more data-rigorous. Come prepared with your own experimentation results to share.
Why SaaS Marketers Attend
Conferences like Growth Marketing Summit are where the SaaS marketing playbook gets rewritten. You hear what's actually working from practitioners (not just speakers selling courses), build relationships that turn into partnerships, and get a concentrated dose of competitive intelligence you can't get from blog posts.
If you're serious about growing a B2B SaaS company, showing up matters. The hallway conversations alone are worth the ticket price.
Frequently Asked Questions
Is Growth Marketing Summit only for European companies?
No. The speaker roster is global, and attendees come from across Europe, the US, and Asia. The European location makes it particularly accessible for EMEA-based marketers.
What topics are covered?
Experimentation, A/B testing, conversion rate optimization, growth loops, product-led growth, data analytics, and behavioral psychology applied to marketing.
How much do tickets cost?
Tickets typically range from EUR 600 to EUR 1,200. Early bird pricing offers significant discounts.
Going to Growth Marketing Summit? Let's connect.
We'll be at the major SaaS marketing events in 2026. Book a 15-minute chat to talk about your marketing.
