Demand Gen Summit

Overview

The Demand Gen Summit is a virtual event laser-focused on B2B demand generation. While broader conferences cover demand gen as one topic among many, this summit goes deep on the specific challenge of generating pipeline — the metric that actually matters.

Sessions feature demand gen leaders from SaaS companies sharing what’s actually working: multi-channel campaign architecture, intent data utilization, pipeline attribution, and the shift from lead generation to revenue generation.

Why SaaS Marketers Should Attend

If your job title includes “demand gen,” “growth,” or “pipeline,” this is your event. The content is hyper-relevant and immediately actionable.

• Pipeline generation playbooks from practitioners, not theorists
• Attribution deep dives — how other companies are measuring marketing’s contribution to revenue
• Multi-channel campaign architecture for coordinating email, paid, content, and outbound
• Intent data strategies for identifying and targeting in-market buyers

Who Should Go

Demand gen managers, VPs of marketing focused on pipeline, marketing ops professionals, and any marketer whose primary KPI is pipeline or revenue contribution.

Networking Tips

1. Virtual events require active participation. Turn your camera on for breakouts and engage in chat.
2. Many demand gen leaders are active on LinkedIn. Follow up there after sessions.
3. Take detailed notes on specific tactics mentioned. The tactical density at demand gen events is high.