Collision
A major North American tech conference by the Web Summit team, drawing 40,000+ attendees to Toronto for startup showcases, enterprise sessions, and cross-industry networking.
What Is Collision?
Collision is produced by the Web Summit team and has rapidly grown into one of North America’s largest tech conferences since moving to Toronto in 2019. The event takes over the Enercare Centre and surrounding venues, drawing 40,000+ attendees from startups, enterprises, media, and investment. It covers the full spectrum of technology — SaaS, AI, fintech, healthtech, climate, and more.
The format mirrors Web Summit: multiple stages running simultaneously, a massive startup exhibition, structured networking via the event app, and evening events across the city. The startup ALPHA program gives early-stage companies exhibition space and pitch opportunities in front of investors and media.
Toronto itself is a draw — one of the most diverse and vibrant tech ecosystems in the world, home to companies like Shopify, Wealthsimple, and hundreds of scaling startups.
Why SaaS Marketers Should Attend
Collision’s marketing and growth tracks feature sessions from both SaaS and consumer companies, offering a broader perspective than SaaS-only events. The cross-pollination of ideas — how a fintech approaches customer acquisition, how a healthtech company thinks about trust — can spark new approaches for your SaaS marketing strategy.
The event is also excellent for employer branding and recruiting in the Toronto tech talent market. If you are hiring marketers in Canada, having a visible presence at Collision signals that you are a serious player.
Key Details for 2026
Collision 2026 is expected in late June at the Enercare Centre in Toronto. Registration opens in early spring. The event runs Monday through Thursday. Toronto in June is warm and beautiful. Hotels near the venue in the Port Lands area are limited — consider staying downtown and taking the TTC or event shuttles.
Tips for Getting the Most Out of Collision
Use the Collision app to schedule meetings before arriving — the matchmaking algorithm is the same proven system from Web Summit. Focus on the SaaS-specific stages rather than trying to cover everything. Walk the ALPHA startup exhibition on day one to discover potential tools and partners. Attend the Night Summit events in Toronto’s King West and Queen West neighborhoods. Bring comfortable shoes — the venue is massive and you will walk 15,000+ steps per day.
Why SaaS Marketers Attend
Conferences like Collision are where the SaaS marketing playbook gets rewritten. You hear what's actually working from practitioners (not just speakers selling courses), build relationships that turn into partnerships, and get a concentrated dose of competitive intelligence you can't get from blog posts.
If you're serious about growing a B2B SaaS company, showing up matters. The hallway conversations alone are worth the ticket price.
Frequently Asked Questions
Is Collision worth attending?
For brand exposure and broad tech networking, yes. Collision is the North American sibling of Web Summit — big, energetic, and cross-industry. For SaaS-specific tactical content, there are better options (SaaStr, SaaStock). Collision is best for startups looking for media coverage, investor meetings, and the energy of being surrounded by 40,000 ambitious builders.
How much does Collision cost?
General admission starts around CAD $1,000-1,500. Startup exhibitor packages through the ALPHA program start at CAD $1,500-3,000. Investor and media passes have separate applications. Corporate packages scale significantly for premium visibility.
Going to Collision? Let's connect.
We'll be at the major SaaS marketing events in 2026. Book a 15-minute chat to talk about your marketing.
