B2B Rocks
Europe's leading B2B SaaS conference in Paris. 3,000+ SaaS professionals gather for sessions on growth, product, marketing, and the European SaaS landscape.
Overview
B2B Rocks has grown into one of Europe’s most important B2B SaaS conferences. Held in Paris, it brings together 3,000+ SaaS professionals from across Europe and beyond for two days of sessions on growth, product, marketing, and the evolving European SaaS landscape.
The conference is known for its energetic atmosphere, quality networking, and the combination of European and international speakers sharing cross-border growth insights.
Why SaaS Marketers Should Attend
B2B Rocks provides a European lens on B2B SaaS marketing that you won’t get at US conferences. Understanding European market dynamics, GDPR implications for marketing, and cross-border go-to-market is increasingly important.
- European go-to-market strategies from companies that have cracked multiple EU markets
- GDPR-compliant marketing — practical sessions on privacy-first marketing approaches
- Networking with European SaaS ecosystem — founders, investors, and service providers
- Paris. Sometimes the destination matters.
Who Should Go
European SaaS founders and marketers, US companies expanding into Europe, and anyone interested in the European B2B SaaS ecosystem.
Networking Tips
- Paris in June is beautiful. Schedule meetings at cafes and restaurants outside the venue.
- The European SaaS community values relationships over transactions. Play the long game.
- B2B Rocks attracts a mix of French and international attendees. Both networks are valuable.
Why SaaS Marketers Attend
Conferences like B2B Rocks are where the SaaS marketing playbook gets rewritten. You hear what's actually working from practitioners (not just speakers selling courses), build relationships that turn into partnerships, and get a concentrated dose of competitive intelligence you can't get from blog posts.
If you're serious about growing a B2B SaaS company, showing up matters. The hallway conversations alone are worth the ticket price.
Frequently Asked Questions
What is B2B Rocks?
B2B Rocks is a major European B2B SaaS conference held in Paris. It covers growth strategies, product development, marketing, and fundraising for B2B companies, with a strong European perspective.
How much are B2B Rocks tickets?
Tickets typically range from EUR 300 to EUR 1,500 depending on tier and early bird status. Startup passes are available at reduced rates.
Is the conference in English or French?
B2B Rocks is primarily conducted in English, making it accessible to the international SaaS community while being hosted in Paris.
Going to B2B Rocks? Let's connect.
We'll be at the major SaaS marketing events in 2026. Book a 15-minute chat to talk about your marketing.
